Pyramid Scheme

LuLaRoe and the World of Commercial Cults: Interview With Roberta Blevins

LuLaRoe is one of the largest multi-level marketing schemes (MLMs) in history. Founded in 2012, the company became famous for selling colorful, patterned leggings and advertising heavily on social media. Last month, Amazon Prime released the original series “LuLaRich,” and brought LuLaRoe’s use of undue influence and mind control to the public’s attention.

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