Many people think of mind control as an ambiguous, mystical process that cannot be defined in concrete terms. In reality, mind control refers to a specific set of methods and techniques, such as hypnosis or thought-stopping, that influence how a person thinks, feels, and acts.
Based on research and theory by Robert Jay Lifton, Margaret Singer, Louis Jolyon West, and others who studied brainwashing in Maoist China as well as cognitive dissonance theory by Leon Festinger, Steven Hassan developed the BITE Model to describe the specific methods that cults use to recruit and maintain control over people. “BITE” stands for Behavior, Information, Thought, and Emotional control.
Destructive mind control can be determined when the overall effect of these four components promotes dependency and obedience to some leader or cause; it is not necessary for every single item on the list to be present.
Like many techniques, it is not inherently good or evil. If mind control techniques are used to empower an individual to have more choice, and authority for their life remains within themselves, the effects can be beneficial. For example, benevolent mind control can be used to help people quit smoking without affecting any other behavior. Mind control becomes destructive when it undermines a person’s ability to think and act independently.
For more, please download this detailed handout on The BITE Model.