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These three factors are known in psychological terms as “influence processes” and demonstrate that situations often determine human behaviors, often more than the values and beliefs of the individual. One of the most remarkable discoveries of social psychology is that people are hardwired to unconsciously respond to social cues. For example, a class of psychology students once conspired to use behavior modification techniques on their teacher. As the professor lectured, the students would smile and seem attentive when he moved toward the left of the room. When he moved to the right, the students acted bored and listless. Before long, the professor began to drift to the left, and after a few classes he spent each lecture leaning against the left wall. But when the students let the professor in on the experiment, he insisted that nothing of the sort had happened. He saw nothing odd about leaning against the wall, and angrily insisted that it was merely his personal lecturing style— something he had chosen to do of his own free will. This psychology professor was completely unconscious of how he had been influenced. Of course, under ordinary circumstances, the people around us are not all secretly conspiring to make us do anything. They simply act more or less as they have been culturally conditioned to act, which in turn conditions us. This is the way in which a culture perpetuates itself.